Most would argue that 40 years ago was the 'golden era' for advertising, but the reality is the true 'golden era' is now, especially with all of the social transformation we've experienced over the past years with the introduction of the 'social era.'
We have definitely experienced an amazing shift in how we communicate. Part of that change is how advertisers now market to consumers.
FastCompany.com wrote an excellent article on why now is the 'golden era'. You can read the entire article here: http://goo.gl/ETESX
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